Niido Incense | Awaji Island Japanese Incense Collection (2024)

Niido is a new incense brand launched in 2024 from Awaji Island, a region known for producing nearly 60% of all incense in Japan. With centuries of craftsmanship rooted in the island’s history, Awaji has long been recognized for its skill in blending natural materials and creating fragrances that burn cleanly and beautifully. Niido carries this tradition forward while introducing a modern sensibility suited for today’s lifestyle.

The name “Niido,” inspired by the English word need, reflects the brand’s concept of offering fragrances that support everyday comfort, balance, and peace of mind. Each scent is crafted to gently enhance your living space—ideal for quiet mornings, evening wind-downs, or moments when you need a simple, grounding calm.

Made with care on Awaji Island, Niido incense strikes a harmony between tradition and contemporary relaxation, making it a thoughtful addition to both daily routines and personal rituals. Its clean burn, steady fragrance, and soft presence create an easy way to elevate your atmosphere.

30 sticks per scent
Incense length: approx. 13 cm
Burning time: approx. 25–30 minutes

- Hinoki (Japanese Cypress)

This scent evokes the calming experience of a forest bath, with its soothing woody notes.
Perfect for those who appreciate natural fragrances or traditional Japanese aromas.
It features a low-smoke formula for a gentle and pleasant ambiance.

- Camellia

It features a refreshing and elegant scent with a sweetness reminiscent of plum and a hint of fresh young leaves.
This dignified and refined fragrance, often used in traditional Japanese restaurants, evokes the serene atmosphere of Japanese culture.
Its long-lasting aroma makes it ideal for larger spaces, such as living rooms or entryways

- Sage

This fragrance combines a deep, sweet aroma with a refreshing mint-like touch. A favorite year-round, it is particularly popular among men. Perfect for those who enjoy bold, intense scents or perfume-like fragrances. Its long-lasting aroma is best suited for larger spaces, such as living rooms or entryways.

- Gardenia

This fragrance is characterized by a rich and refined sweetness, with hints of elegance and exotic allure.
Widely loved and popular, it’s an excellent choice for beginners.
It features a low-smoke formula, making it ideal for a pleasant and subtle experience.

- Lavender　

It has a refreshing and calming floral scent.
The soothing aroma of lavender, known for its relaxing and sleep-inducing effects, makes it an ideal companion for your bedroom or relaxation time.